The Big Issue is all about ‘Helping People Help Themselves’ and recently the Sketchiest of our Sketchers, Matt, helped out by designing a poster showcasing the Big Issue process and how it helps homeless, marginalised and disadvantaged people positively change their lives.
Since 1996 The Big Issue magazine has created a sustainable social enterprise that makes a real difference in the lives of those who buy, sell and create it.
So next time you see a Vendor, spend $7 and get a great read while feeling good. Oh, and keep an eye out for Matt’s poster!
Re-use. Recycle. Re-Purpose.
We’ve all gotten pretty good at recycling our glass and paper and plastics.
Well, you can do the same with your video.
Videos for your business aren’t cheap to make.
So once you’ve made that big investment, surely there’s a way you can get a bit more bang for your buck.
Something more than one video to put on your website, YouTube or wherever.
At Sketch Videos, we care about the environment. And we care about your environment.
So when we make you a video, we want to make sure you get as much use of it as you can.
You want shorter versions for use on social media?
We’ll cut your video down to size.
You want a screen saver from a key image for all your staff?
Happy to help.
You want a version with captions?
We’ll type ‘em up.
You want to make a powerpoint presentation with arresting images?
Talk to us and let’s make it happen.
When we design your video, we design it with elements that are unique to your business. Your specific messaging. So they can be used in many unique ways. Posters. Coasters. Make the most-ers of it all. This is artwork styled to your needs, so make sure that all your needs are met.
Do you know that smiling triggers activity in your brain?
Smiling activates neural messaging that benefits your health and happiness.
Smiling has so many amazing benefits – it reduces stress, and helps generates positive emotions.
Smiles are good for both your physical and mental health.
Smiles are also great for helping communicate.
Because smiles help people remember.
Laughter is an attention grabber. Humour gets people engaged.
Funny helps people learn and retain information.
It relaxes an audience so they’re more receptive to the message you’re giving.
Humour allows us to hear ideas in new ways. It brings the light to the shade.
“If you’re going to tell people the truth, you’d better make them laugh. Otherwise they’ll kill you.”
At Sketch Videos we recognise the power of the smile.
We have a team that loves to laugh.
And if it’s appropriate for your video, we love to bring the smile in.
With words, illustrations and sound effects. Whatever it takes.
So let’s sketch your way to a smile.
"Only those who will risk going too far can possibly find out how far one can go."
T. S. Eliot
In an increasingly complicated world, creativity might be the one thing that sets you apart and makes your business shine.
The forecast for the future is that internet video will account for 79 percent of global internet traffic by 2020.
Which means it’s going to take a lot for you to cut-through in that digital landscape.
To get your video noticed.
If you’re going to stand out in that ever-increasing crowd, you need to do something special. Something unique.
You need to be you.
Knowing what it is that you do differently and better than everyone else has been what has made your business successful. But to showcase that, in a way that truly reflects who you are, isn’t easy. There is no one-size fits all way to explain a concept, introduce an idea, or get your message out there. There are a million options, you just need to find the one that is most in sync with you.
If you are not sure about all the video options (maybe you think infographics might suit your needs, or you want a talking head but with a difference), we’d be more than happy to help you sketch out your ideas.
After all, sketching is what we do.
Generally, before a project comes to us at Sketch Video HQ, there’s been a lot of internal brainstorming at the clients very own HQ. A lot of questions about what and why and who and how.
We are always thrilled when the creativity of clients leads them to us.
Because then we get to build on our client’s creativity and add lashings of our own.
But how best to brainstorm?
There’s a great article by Art Markman that has telling insight into what works in brainstorming sessions. And what doesn’t.
Simply put, the first person to speak to the topic in a traditional brainstorming session sets the tone for the entire meeting. So the group focus around that first idea, which is often a narrow, singular view that doesn’t even begin to harness the potential in the room.
So the solution?
Do some work BEFORE you get everyone in the same room. That way you get people to think about the problem separately and come up ideas before a group works to together to create the ultimate solution (divergence before convergence, if you will).
And then you'll really have a brainstorm.
“I wish I had the time”
“Busy Busy Busy”
“Time is of the essence”
Who has time for anything anymore?
It would be great if there was a perfect sweet spot for the duration of your informational videos.
But it’s not that simple….there are a lot of questions that need to be answered.
Who is going to watching it? Where? When? And on what device?
What do they need to know? To feel? To respond to?
So, is there an optimum time for a video that markets content?
As short as possible if you ask most.
The (annoying) truth is – there is no one-size-fits-all strategy.
The average YouTube video sits around the four-minute mark.
Videos on Facebook are generally under the two-minute mark.
Ted Talks sit around the 18-minutes mark.
We watch shorter videos on our phone but are totally prepared to binge watch 12 hours of a TV series in a single weekend (The OA anyone?).
It’s drilled into us that we have increasingly short attention spans, but the phenomenal success of the podcast Serial, (where the episodes were all between half an hour and an hour), suggests that if the topic can hold interest, then duration is irrelevant.
Concise messaging can be just as (or more) effective than long-winded statements or videos.
At Sketch Videos we want you to get bang for your buck.
We want to make sense with your cents.
So we don’t discuss duration until we discuss content and audience and the all-important WHY.
Because there’s no point in making a 10-minute video if a two minute one will tell the story just as well (or better).
There’s no point making a 30 second whizz-bang-wow spot if you need to explain processes that will take a couple of minutes for your audience to fully understand.
Because time matters. We understand that.
And we don’t want to waste a second of yours, ours, or the audiences’ time.
And in Australia, that means it’s time for tennis.
Grand Slam, world class tennis. The Australian Open.
Watching the tennis live or on the tele, there’s a few things that spring to mind.
How can they keep up that pace for three or five sets?
It’s exhausting just watching.
How fabulous is Roger Federer each and every time he hits the court?
Why is the scoring like that – 15/30/deuce/game.
(Answer? It’s French – something to do with the hands of a clock)
How good are shots in slow motion?
AND, perhaps more relevant to us…
How amazing are the graphics that explain the very detailed statistics?
Like what day/night temperatures do to Rafael Nadal’s serve?
Where is it that Venus Williams places most of her serves?
And what exactly is a rally hit point comparison?
How well do the Tennis Sponsors use any and every available opportunity to get their message across? Be it on the walls bordering the court, banner ads on the TV screen, or the animated messages courtside. And, of course, in the short breaks between games, sets & match.
Here at Sketch Videos we’ve learnt a lot from the tennis.
Tennis shows us that short messages can be sharp, powerful and memorable.
Just like a Novak Djokovic serve.
You don’t need a lot of time, just a good strategy.
That the unexpected is fabulous.
Just like Mirjana Lucic-Baroni who got her start in 1999 and had to wait 18 more years to reach another grand slam semi-final.
That teamwork makes for a better performance.
One look at the players boxes will assure you of that.
That it’s important to make clear messaging that’s perfectly suited for the purpose and the location.
That Statistics don’t have to be boring.
Eye-catching visuals will always cut through.
And good stories will always move us.
Oh, and faulting at first isn’t the end. You get another attempt at making a winner.
Lists are very good things.
Be it a To-Do list, a shopping list, a playlist, a list of resolutions.
Lists give structure and organization, help with focus and priorities.
They bring order to chaos. They help prevent procrastination.
There are some people who are not fans of listicles (list-based articles) but here’s a few pointers that might make them change their minds…
1) Lists can relieve anxiety and stress – getting thoughts out of your head and onto some paper can give clarity and foster calm.
2) By their very nature, lists are concise. Lists use the least amount of words possible to explain whatever it is you need to remember and focus on.
3) Research has shown that people who write lists are more likely to achieve their goals. It’s all about being able to clearly see what you’re aiming for.
And let’s be honest, who doesn’t love the sense of achievement that crossing things off a list brings?
Tick, Tick, Tick.
At Sketch Videos we love a list.
Because we love to simplify the complicated and bring order to chaos.
We love that you can clearly state what it is you want, and that you can share that clarity with others.
And, we’d love to help you with your list – be it on a poster, a screensaver or a video.
Because in the modern world, being listless, is not an option.
Sketch Videos want to help you make (and keep) your New Year Resolution.
So we’ve come up with a special deal, to help you do just that.
We call it our Resolution Retreat.
Because sometimes, to come up with plans and big ideas, you need to step away from the everyday. Even just for a moment.
The Resolution Retreat works like this:
You gather your key people together. Block out an hour or so of their time. You’re thinking about strategy; about the year ahead; what 2017 can mean for you business. Now is the time to do it.
To amp up the creativity flow, to help harness ideas and visually represent you need a graphic facilitator.
Graphic facilitation helps with clarity, engagement and creativity. It provides group memory and gives a great visual overview of all you have worked on and discussed.
Our Resolution Retreat Offer means that once you book a graphic facilitator through us (all of whom are trained, tested and terrific) you’ll also get afree digital poster based on your session, that you can share with the rest of your team, refer to, reflect on, and work from. This poster is more than just a photograph of the session sketch—we'll polish it in Photoshop to get it looking crisp and ready to share on your intranet, email, or social media. Normally we charge $500 for this poster, but if you book and pay for your 'Resolution Retreat' before the end of February, you'll get it for free.
Set youself up for a terrific 2017 with Sketch Videos' Resolution Retreat.
There’s a whole lot of science about colour and emotion, which begs the question…
Why not make colours work for you?
And not just in a fashion sense (although there’s a reason we see a lot of red and black worn by high flyers and come on, we know you secretly judge people in tie-dye) but a business sense as well.
Some organisations just stick to one colour. Cadbury has their purple, Apple silver. Or perhaps two, McDonalds have certainly made the red and orange work for them.
But for many of us, we have a little more scope. We can open up to the possibilities of the rainbow.
Perhaps with your ongoing internal communications, your messaging, you can make colours work for you.
Something as subtle as going with the seasons. Or maybe colours that come with inbuilt messaging.
For instance, science suggests that the colour blue is associated with clear communication; red is energizing; green is for environment, health and well-being. Yellow is cheery (hello sunshine!) and orange is optimistic.
We’d also like to take this opportunity to congratulate Pantone’s colour of 2017, the happily named Greenery (or 15-0343 for those in the know). It was no doubt a tough competition with many colours just honoured to be nominated.